Corporations constantly forget a basic rule of marketing with their videos: branding placement. They make a video of their products and services and forget to place their logo or the company’s website on the video. Any time you get a corporate video made, you need to place the company’s logo or the site’s URL on the video so that when people are watching the video clip, they constantly see your company’s name or where to go to find your company’s website for more information.  If you are going to spend the money to get a corporate video produced, insist that the production company add that to every frame of the video so that you can brand your product properly.  It’s like leaving money on the table if you don’t.